Content marketing is, by this blogger's definition, the creation of owned media that provides values to target audience to build and nurture long-term relationships.
It's really important that businesses start to take content marketing seriously, because (1) it's really the best way to create value for your customers, (2) it creates assets that your business owns, and (3) it's one of the oldest form of marketing, ie it had been proven to work.
It's inevitable that businesses will eventually be involved in the media business. It fact, it has already gripped every industry. One must realise that being in the media business also puts one competing with others outside their own industry.
