The Rise of Invective Marketing

Note: this is NOT a type of marketing that organisations should use! Yet, there is a rise in this trend among common folks seeking fame, especially in social networks. These trolls (as I call them) get a certain number of following, then they say something controversial that gets people to comment/share. And these trolls get the attention they want. Like This Old Marketing podcast says, please don't do this. It's wrong, if not just pathetic.