Charities should aim to be "Not-only-for-profit" organisations (NOPOs).
With the restrictions overwatching all charities anywhere in the world, NPOs should adopt this NOPO mindset to be able to make more, and subsequently to do more for their own causes.
The very mindset that says the NOPO for charities is a heresy, is one of the many restrictions that society has imposed on NPOs to solve the bigger issues. Why can't the ideas of money and doing good go together? If society understands that money is needed to run a charity, why is it that it frowns on a charity doing well in monetary terms?
By adopting the NOPO mindset, it changes the idea of money, into the idea of investment. Investment into the infrastructure, to faciliatate effective and effiecient processing of each issue. Investment into training, so that talent can be attracted and developed to help those in need. Investment into brand development, so that they can gain equal footing on exposure with Apple or McDonalds.
