Gamification is a strategy that businesses are taking notice of, taking elements of games and applying them in the workplace. Gamification may be a recently coined term, but businesses have been using game-elements for their own purposes for a long time.
There is no doubt why businesses will do that - gamification encourages tackling of difficulty and/or mundane work, motivates staff to pursue mastery in their own work, and can even be used for external clients.
These offer one more promise of solving the bigger issues that plague our world.